How to Make an EPK

Article originally posted on Musicians on a Mission

Your EPK helps them to understand who you are, what you’ve done, and why they should care about you.

EPK’s in the past have been a PDF and a bunch of email attachments. These days artists have streamlined the process and made a website for just their press kit.

This makes it ten times easier for the promoter to get the info they need, so that’s the direction that I would recommend.

Why Do You Need an EPK?

They are essential to getting good press and promotion… which means they are essential to creating a career as an indie musician.

Members of the press don’t want to scour the internet to find the information they need. They’re on the clock. They’ll want to promote the band that is easiest to write about.

So your goal is to be the easiest band to write about. One with great music, a great story… and every piece of information all in one convenient place. That’s where your EPK comes in.

Now let’s take a look at what’s inside.

Item #1: Your Music

This is pretty obvious. You want promoters to be able to listen to your songs.

One thing to keep in mind is this: promoters tend to only listen to the first few songs. So put your best foot forward! Make sure your most popular songs are first.

Try to use the highest quality MP3 you can. 256kpbs is the minimum export quality you should be using. 320kbps is preferable.